featured Project

Integra

An AI-Powered Leads Generation Platform.

AI/MLNextJsTypeScriptTailwindCSSExpress

The Problem

Leads were slipping through the cracks

Sales teams were struggling with manual lead qualification, spending hours on research instead of closing deals. The existing process was inefficient, leading to missed opportunities and frustrated sales reps.

Before State

Sales teams manually researched each lead, taking 30-45 minutes per prospect. This resulted in delayed follow-ups, inconsistent qualification criteria, and lost revenue opportunities.

Research

Understanding Users

User Personas

S

Sarah Chen

Sales Development Representative

Goals
  • Qualify leads faster to meet quota
  • Focus on high-value prospects
  • Reduce time spent on research
Pain Points
  • Manual research takes too long
  • Inconsistent lead scoring
  • Missing key prospect information
M

Michael Rodriguez

Sales Manager

Goals
  • Improve team efficiency
  • Increase conversion rates
  • Better pipeline visibility
Pain Points
  • Team spending too much time on unqualified leads
  • Lack of data-driven insights
  • Difficulty tracking team performance

Key Insights

70% of sales time was spent on research, not selling

Inconsistent qualification led to 40% of leads being misclassified

Teams wanted AI assistance, not replacement

Design Process

From Concept to Reality

Through iterative design sprints, we moved from low-fidelity wireframes to polished interfaces, constantly validating with real sales teams.

The Solution

Final Design

An AI-powered platform that automatically enriches leads with company data, scores prospects based on custom criteria, and provides actionable insights—all in seconds.

Key Features

AI-powered lead enrichment in real-time

Custom scoring models based on your ICP

Automated research reports with key insights

CRM integration for seamless workflow

Team collaboration and note sharing

Advanced analytics and reporting

Impact

Measurable Results

75%

Time Saved

Sales reps now spend 75% less time on manual research

2.5x

More Qualified Leads

Teams are reaching out to 2.5x more qualified prospects

40%

Higher Conversion

Conversion rates improved by 40% with better targeting

"Integra transformed how our team works. We're closing deals faster and our reps are actually enjoying the sales process again."

Jennifer Martinez

VP of Sales, TechCorp